Idea Lab

Marketing trends in 2023:

What You Need to Know to Increase Registration

At this year’s Running USA conference, our very own Dave Basacco reviewed six marketing trends & fundamentals to assist you in increasing registration in 2023.

Presented by Dave Basacco
VP of Marketing & Growth, Race Roster

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Presentation highlights


Marketing trends

Discover the top marketing trends for 2023. What should you be considering?

Marketing fundamentals

Explore the core components of effective marketing. Why do they matter?

What they mean together

Learn how you can combine these marketing trends and fundamentals together to benefit your race.


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